Intel: Look Inside

Brand Refresh and Photography

A strategic shift in Intel's brand positioning from Sponsors of Tomorrow to Look Inside implemented the phase out of Die’namic and lead us into a new brand campaign for Intel. Research found consumers were more interested in the present rather than the future. Look Inside is about stripping away artificiality and coming away with something more honest and authentic. 

Red Peak collaborated with photographer Christian Kozowyk who shot real moments of people using Intel technology as if "looking inside" their lives. After the graphic Die and CGI components were removed, the colour blue became the unifier within all the imagery.